In previous years, TONI&GUY stylists, technicians, cosmetology students and alumni come together to celebrate TONI&GUY’s annual collection at the Creative Release. Zak Mascolo, Creative Director of the Americas and his team take the stage to demonstrate the cut and colour techniques utilized throughout their collection.
The celebration continues after the Creative Release at the Photographic Awards. Stylists, students and alumni participate in a highly coveted awards ceremony, in which categories range from best ‘Student Cut’ to ‘Hairdresser of the Year’.
Engaging guests like never before, Creative Release delivers an experience for the hairdressing elite, cosmetology students, business owners, influencers and beauty enthusiasts. The two-day event includes a collection release runway show, live cutting and colouring demos, red carpet awards show, VIP lounge, Interactive Social Media lounge, a glamorous after-party and hands-on advanced hairdressing classes.